Are you a person with migraine? You may be and you don’t even know it! For those curious, they are different from your run of the mill headaches, causing throbbing pain (for me it’s usually in the front right side of my head, and behind my eye socket).
As someone who has deployed influencer marketing campaigns for brands, pitched brands on behalf of influencers I manage, and pitched brands for my own personal account for over five years, I’ve nailed down a formula of best practices in order to get brands excited about working with you.
While many exchanges for sponsored posts with brands happen via email these days, there is…
When business slows down, especially in the wake of COVID-19 and this era of social…
Major events cancelled, travel postponed, and brands re-evaluating their marketing strategies means lost revenue for many influencers. In the wake of this reality, I decided to put together 12 ideas of how we can work on our businesses, while the tectonic plates of the influencer industry continue to shift.
EXPO West: cancelled. Coachella: postponed. Holiday parades around the country: cancelled. Amid Coronavirus fears, major events where millions of dollars are collectively poured into influencer campaigns are now off the table for the foreseeable future. Where does that leave marketers?
Ah, the elusive power lunch. Once you’ve nailed down a time, you’re tasked with striking…
A “bubble” occurs when the price of an asset exceeds its perceived inherent value. With…
When the team at Staples Connect reached out to me to explore their brand-spanking-new co-working…
So, you’ve landed a coffee meeting with a fellow professional, or thought leader in your…
Venture travelist 